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The Great Outdoors – Is it “greater” with technology?
FULL DISCLOSURE Ok, first off full disclosure I’m a 46 year-old white male and I’m acknowledging that this particular piece of demography may have contributed to my tone on this blog. Recently I found...
View ArticleMany of us are Visual learners; Most of us are Visual Buyers
Great products sell. When in a store and you see terrific product design, and when you see that the product exudes quality and clearly has the features that you desire – you buy it. About 65% of...
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What Makes B2B eCommerce Unique?
As a marketer for B2B companies for over 20 years, I can tell you that marketing and selling in B2B is different than B2C. Yes, you are still selling to people, but there are a number of strategic,...
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